What is a Rick Roll?
A Rick Roll is an internet prank or meme involving an unexpected appearance of the music video for the 1987 Rick Astley song "Never Gonna Give You Up." The bait-and-switch happens when a hyperlink is disguised as something relevant to the topic being discussed, but instead directs the viewer to Astley's video. The rickroll became popular in 2007 and has since become a well-known internet joke, symbolizing the act of tricking someone online in a humorous way.
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